Digital Marketing

Content Marketing

Too often we use social to tell our customers what we want them to know. What we should be doing is thinking about what they need, what will be useful to them, and what's going to make them see the value in your brand so they keep coming back to you - so you offer them free 'content' that adds value to their lives - working or personal - in some way.

 

'Content' isn't just words, it's lists, it's memes, it's video, audio, infographics. I can help - both with ideas and execution, working with freelance designers to give you the highest quality.

Twitter and facebook

It takes time to run a twitter or facebook account, as anyone who has ever lost an hour on their phone in the morning can attest. I can do this for you - searching for relevant stories to link to or retweet, building your follower base, replying to customers, and tracking the success of posts.

 

I have recently been responsible for the Twitter feed for OUP Secondary Psychology account and the Pearson Apprentice account, as well as looking after the facebook feel for Oxford Owl for parents.

Click on the links below to see recent samples of my work
Blog posts/ articles

What can we learn from the educational transformation of Wales?

Article written for RM Results

How e-marking is revolutionising exam security

Article written for RM Results

Breaking down barriers to e-assessment

Article written for RM Results

How e-marking can help improve the quality of marking

Article written for RM Results

How Coventry is leading the way with the New Education

Article written for McGraw-Hill Education

Is maths still relevant in our digital world?

Article written for McGraw-Hill Education

Technology is shaping the future of education: Striking the right balance between the old and new

Article written for McGraw-Hill Education

Life Beyond the Regulated Qualifications Framework

Article written for Pearson Apprenticeships and published in FE News
 

Five reasons to love the new apprenticeships

Article written for Pearson Apprenticeships and published in FE News


10 jobs Primary teachers do as well as teach

Fun blog post for Pearson Primary

The Bottom Line (The Baseline Reception Test)

Independent piece for Teach Primary

Websites

I use Wix to create beautiful websites that won't cost you a fortune. I can build you a site from scratch or re-do your web 2.0 site if it's looking a little last-gen. You can leave it to me to find the right stock images, write captivating content, and put the site together for you. Once it's complete I'll hand over control to you so the power to edit and update the site is in your hands: meaning you have no additional fees. Web site design starts from £250. 

What can social media do for you?

 

  • Showcase your personality, your expertise, and your empathy with your customers.
     

  • Open up the dialogue and show your customers they matter.
     

  • Turn your customers into advocates and enjoy all that wonderful word-of-mouth.
     

  • Drive traffic to your website (but get the balance of selling versus non-selling right).
     

  • Get better SEO ranking from all your lovely shared content.
     

  • Save money - it's free (or cheap), unlike traditional above-the-line channels.

Videos

A Walkthrough of Abacus

Video created using Powerpoint for Pearson Global

A Walkthrough of Bug Club

Video created using Powerpoint for Pearson Global

An Introduction to Wordsmith

Video scripted and planned by me, created by Justin at Pixelfox

LanternSeed / T 07748 512550 / ros.letellier@gmail.com / © 2016 by LanternSeed.  Proudly created with Wix.com

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